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An Ode to Chocolate

January 26th, 2011 | Posted by Purity Cosmetics in Skin Care - (514 Comments)

An Ode to Chocolate

With Valentine’s Day fast approaching, it’s time we pay homage to one of the world’s oldest romance foods- Chocolate! Recent studies have confirmed what lovers have known for over 1500 years, that chocolate intensifies feelings of love.

Ancient Chocolate

Chocolate and the Ancient Maya

Dr. Lewis with the University of Sussex found that regions in the brain that activate during kissing remain engaged four times longer when couples kiss after consuming chocolate. Chocolate contains phenylethylamine and seratonin, substances that occur naturally in the brain and are released when we experience feelings of love and happiness. The fragrance of chocolate excites the taste buds and causes the brain to release endorphins, neurotransmitters often referred to as the “love chemical.”

Chocolate also contains the most potent group of antioxidants, phenols, the same antioxidant type present in red wine. Studies also suggest that flavonoids, the plant pigment present in chocolate, help to eliminate carcinogens in the body and inhibit mechanisms that cause cancer cells.

Remember chocolate this Valentine’s Day as a way to celebrate both love and health with your special someone!

Dark Chocolate Indulgence

Dark Chocolate Indulgence

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Levels of Moisturizers

January 12th, 2011 | Posted by Purity Cosmetics in Skin Care - (827 Comments)

Different skin types require different levels of hydration and moisturization to reach and maintain its ideal moisture content of 15 – 20%.  Hydrating the skin increases its water content, whereas moisturizing increases levels of oil and essential fatty acids in the skin.  Maintaining moisture and hydration is critical to skin health, vitality, and physical appearance – the more moisture and hydration, the fewer lines, wrinkles and loss of elasticity.  We can help retain the skin’s moisture content by applying the appropriate levels of moisturizers that cater to the unique needs of different skin types.

VERY OILY SKIN:  If you have very oily skin, all you need is a hydrating toner after cleansing to give your skin a drink of water.  If your skin already produces excess oil, you do not need an additional moisturizer.  However, it is always a good idea to use a hydrating eye cream like 100% Pure’s Cucumber Gel Eye Cream because the skin around our eyes do not produce much oil and need additional hydration.  For very oily skin, it is even recommended to use oil blotting sheets throughout the day to keep complexion refreshed.

100% Pure Oily Skin Collection

100% Pure Oily Skin Collection

NORMAL TO OILY SKIN:  If you have normal to oily skin, you mostly need hydration and minimal surface moisture.  Moisturizers for normal to oily skin should absorb quickly, and have relatively low levels of oils and higher levels of water to hydrate skin cells while lightly conditioning the surface of the skin.

100% Pure Normal to Oily Collection

100% Pure Normal to Oily Collection

NORMAL TO DRY SKIN:  If you have normal to dry skin, you need equal amounts of water and oil to penetrate the layers of the skin as well as to moisturize the skin’s surface.  Normal to dry skin can especially benefit from regular exfoliation and using a richer cream that continually hydrates througout the day.  You may even opt for a richer night cream for additional moisturization.

100% Pure Normal to Dry Collection

100% Pure Normal to Dry Collection

DRY SKIN:  If you have dry skin, the priority is to intensely moisturize with lightweight serums that penetrate the skin to strengthen and firm from within, and to apply buttery facial creams to deeply moisturize.  It is also imperative that you exfoliate regularly.  Dry skin especially needs more surface moisture to soften lines and wrinkles so the moisturizer texture is a lot more rich and decadent.

100% Pure Dry Skin Collection

100% Pure Dry Skin Collection

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The Most Amazing Fruits of All

January 4th, 2011 | Posted by Purity Cosmetics in Skin Care - (624 Comments)

Super fruits have been getting a lot of media attention lately. The recent phenomenon surrounding super fruits is for a good reason: they possess extraordinarily high levels of nutrients and antioxidants that fight against free radicals, harmful molecules that are responsible for aging the human body. The higher the ORAC (oxygen radical absorbance capacity) value, the more antioxidant power super fruits contain the highest ORAC levels among all existing fruits.

100% Pure’s Super Fruits skincare collection, comprised of the worlds top super fruits, is specifically formulated to aggressively reverse signs of aging – including diminishing wrinkles, making skin more elastic

100% Pure Super Fruits Collection

100% Pure Super Fruits Collection

and more firm while improving skin texture and smoothness. The Super Fruits scrub+mask, night balm, eye balm, and concentrated serum are all packed full of the most powerful super fruits, including acai berry, pomegranate, muscadine grape, elderberry, acerola, and mangosteen.

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