100% Pure color cosmetics are a true beauty breakthrough. While other color cosmetics are colored with either synthetic dyes or minerals, only 100% Pure color cosmetics are colored from pure fruit and vegetable pigments.

What are Fruit Pigments?
Fruit pigments are what makes strawberries red, blueberry skin blue and concord grape skin purple – they’re the actual fruit colors. 100% Pure uses the pigments of cherries, plums, grapes, raspberries, blueberries, peaches, apricots, tomatoes, and more to color our cosmetics. The antioxidants found in fruits and vegetables are contained in the actual pigments, so when you use our fruit pigmented cosmetics, you’ll be applying al lthe healthy antioxidants and vitamins directly onto your skin.

No Synthetic Dyes or Minerals
“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” says Dr. Nancy Lonsdorf, M.D. an Iowa-based physician (via Women’s Health Magazine). 100% Pure does not use any artificial dyes or minerals to color our cosmetics as some of these ingredients have been known to cause a range of reactions including skin irritation, disorders, tumors, and cancer.

100% Pure Fruit Pigmented Cosmetics are Health Food for the Skin
100% Pure fruit pigmented color cosmetics are packed with antioxidants and vitamins and as with all 100% Pure products, never made with any synthetic chemicals, artificial fragrances, chemical preservatives, or any other toxins. 100% Pure cosmetics are truly health food for the skin!

Burdock & Neem Healthy Scalp Shampoo
*healthy scalp = healthy hair
*burdock is root in essential fatty acids, promoting a healthy scalp and hair growth
*neem relieves dry, itchy scalp, dandruff, and encourages hair growth

Honey & Virgin Coconut Restorative Shampoo & Conditioner
*to restore dry, damaged hair
*honey attracts and retains water, restoring moisture to hair
*virgin coconut is rich in nutrients to repair damaged, over-processed, and dry hair

Kelp & Mint Volumizing Shampoo & Conditioner
*revitalizes bounce and body
*kelp contains tons of vitamins to help hair grow thicker and healthier
*mint increases circulation and stimulates hair growth

Yuzu & Pomelo Glossing Shampoo & Conditioner
*for healthy, glossy locks
*calming and clarifying yuzu brings shine to tired, dull hair
*pomelo removes excess oil while nourishing hair follicles to prevent hair loss

Pink Wooden Gentle Bristle Brush
*high quality, wooden hair brush made with flexible and gentle bristles to stimulate and massage the scalp to smooth and detangle without damaging or breaking hair. dimensions: 9.25″ length x 3″ width

With Valentine’s Day quickly approaching, it’s time we pay homage to one of the world’s oldest romance foods - chocolate!

Studies have shown the health benefits of chocolate as well as its ability to uplift mood and intensify feelings of love. Chocolate contains phenylethylamine and serotonin, substances that occur naturally in the brain and are released when we experience feelings of love and happiness. The fragrance of chocolate excites the taste buds and causes the brain to release endorphins, neurotransmitters referred to as the ”love chemical”. 
Chocolate also contains the most potent group of antioxidants, phenols, the same antioxidant type present in red wine. Studies also suggest that flavonoids, the plant pigment present in chocolate, help to eliminate carcinogens in the body and inhibit mechanisms that cause cancer cells.

Remember chocolate this Valentine’s Day as a way to celebrate both love and health with your special someone! All 100% Pure cocoa products contain real cocoa, and are formulated without harsh detergents, chemical preservatives, synthetic chemicals, artificial fragrances or any other unsafe ingredients.

If you’re looking for a truly flawless complexion that lasts all day long, use our Luminous Primer underneath our Healthy Skin Foundation. Here’s how to get the look:

Start with the Luminous Primer. Infused with red wine resveratrol, vitamins, and antioxidants, this primer protects the skin from free radical damage while light reflective pigments give the skin an instant glow by diffusing the look of fine lines and wrinkles – use alone, or underneath tinted moisturizer or foundation.

Then, follow with your perfect shade of Healthy Skin Foundation with Super Fruits is a crème to matte finish full-coverage makeup that makes you look like you have perfect skin — without looking or feeling too heavy.  Formula is enriched with antioxidant-packed Super Fruits, and contains SPF 20 to protects your skin from the sun’s UVA and UVB rays. Our foundation is colored from the pigments of fruits and vegetables, rather than from minerals or synthetic dyes, and contains no harmful chemicals.

What is a toner?
There are many different types of toners, created for different purposes, but the main purpose of a toner is to cleanse and balance the skin’s pH levels. They are meant to be used after you cleanse your face and before you use any other products, like serums or moisturizers.

Why should you use it?
Toners cleanse your skin and purify your pores by removing any leftover dirt and makeup after cleansing and, as well as any residue leftover from your cleanser. 100% Pure toners contain nutrients, botanicals, and herbs to hydrate, nourish, and restore the skin’s pH naturally by protecting the skin’s outer, protective layer called the acid mantle.

What is a hydrosol?
Hydrosols are the steam distillation collected from the extraction of essential oils. This is why our Rose and Lavender Hydrosols smell different than typical essential oils, but they still contain the same medicinal benefits and properties as essential oils.

These gentle, richly foaming cleansers are all made without sulfates or any other detergents that can strip, irritate, or dehydrate the skin. Truly 100% Pure – no artificial fragrances, no dyes, no chemical preservatives or any other toxins.

Traditionally, oregano has been used for thousands of years as a supplement to stronger immune systems. Oregano contains thymol and carvacrol, two oils that possess amazing bacteria-fighting power.

Over the years, several scientific studies have proven the antibacterial power of oregano. One study tested oregano oil and other essential oils against 10 different types of harmful bacteria, including E.coli, Salmonella, and Staphyolococcus. Of all the oils tested, oregano rated the highest in germ-killing activity, and carvacrol (the component in oregano) ranked as the strongest anti-bacterial component among all the oils tested. Another test specifically showed oregano oil’s ability to fight the Staphyolococcus bacteria – oregano not only damaged the structure of the bacteria, but also reduced the bacteria’s ability to generate harmful toxins.

100% Pure products contain oregano as an all natural, yet powerful preservative. This plant’s strong antibacterial properties allows our products to have a longer shelf life, keeping the products fresh and safe to use.

Check out this beautiful feature from Breathe Magazine, featuring our Fruit Pigmented Tinted Moisturizer, Healthy Flawless Skin Foundation Powder, and Dark Chocolate Mascara!