No Perfumes or Fragrances
Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value – in fact, many of the chemicals composing perfumes/fragrances can irritate the skin and can other health problems. The word “fragrance” on an ingredient label means that product can contain up to 4,000 different unknown ingredients, most of which are synthetic and hazardous. 100% Pure products don’t contain any synthetic perfumes or fragrances, but instead use real fruits, pure essential oils, and pure absolutes. These ingredients are much safer for us and also provides us with medicinal and aroma therapeutic properties.

No Chemical Preservatives
Rather than chemical preservatives, 100% Pure uses a proprietary, 100% natural preservative system with natural ingredients such as Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender, and a high concentration of vitamins and antioxidants to naturally preserve all our products. Many other personal care products contain dangerous chemicals such as formaldehyde and formaldehyde-releasing preservatives which can be absorbed through the skin and have been linked to skin sensitivity and cancer.